17. Alastair Campbell
The Strategist Who Became a Storyteller
Alastair Campbell has lived several lives: journalist, political strategist, communicator, campaigner, and now bestselling author and podcaster. Born in Keighley, West Yorkshire, in 1957, he worked in journalism before becoming Director of Communications for Tony Blair.
As Blair’s right hand, Campbell helped craft the messaging of New Labour, playing a central role in three historic election victories. His time in government was intense, often controversial, but always driven by a commitment to progressive politics and a belief in modernising Britain.
After leaving Downing Street, Campbell reinvented himself as a writer and broadcaster. His diaries, stretching across multiple volumes, are among the most detailed accounts of modern politics ever published. His candour and sharp eye have won them both critical and popular acclaim.
In recent years, Campbell has become co-host of the hugely successful The Rest Is Politics podcast with Rory Stewart. The show combines insight, warmth, and humour, offering a rare space for civil political debate. Campbell’s openness about his struggles with mental health has also made him a powerful advocate for awareness and destigmatisation.
From spin doctor to trusted commentator, Campbell’s journey reflects resilience, reinvention, and a deep love of politics.
