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50. Dale Vince

The Rabbit Hole

The Green Industrialist

Dale Vince has never been content just standing still. Born in 1961 in Great Yarmouth, Norfolk, his early years were defined not by boardrooms or business plans but by an almost nomadic lifestyle. In his youth, he spent a decade travelling Britain in converted vehicles, living off the grid and embracing a countercultural spirit that would shape his later achievements. What might have seemed like an unconventional start to life in fact gave Vince a unique perspective: a deep appreciation of nature, a belief in sustainable living, and the conviction that society could — and should — be powered differently.

This perspective became the foundation for his life’s work. In 1995, Vince founded Ecotricity, the world’s first green electricity company. At a time when renewable energy was still seen as a fringe ideal rather than a mainstream necessity, Ecotricity’s mission was both radical and visionary: to bring clean energy to ordinary households in the UK. Starting with a single wind turbine near Stroud, Gloucestershire, Vince grew the company into a pioneering force, providing 100% renewable electricity and challenging the dominance of fossil fuels. Today, Ecotricity stands as one of Britain’s most innovative and environmentally committed energy suppliers, a testament to Vince’s persistence and passion.

But his influence goes far beyond the power grid. Vince has consistently pushed boundaries in multiple sectors. He is the driving force behind Forest Green Rovers Football Club, which under his ownership has become recognized by FIFA and the United Nations as the “world’s greenest football club.” The team plays on an organic pitch, serves vegan food, and is powered entirely by renewable energy — turning what might have been a modest League Two side into a global symbol of sustainability. This fusion of sport and environmentalism is vintage Vince: unconventional, attention-grabbing, and deeply effective in sparking conversation.

A serial innovator, he has explored ventures in electric transport and green technology, including developing electric cars long before they were fashionable. His projects have spanned from erecting windmills to advancing ideas for Britain’s energy independence. Vince’s entrepreneurial streak is matched only by his activism; he has often been a vocal critic of government inaction on climate change, and he has put his money where his mouth is by donating to causes, campaigns, and political movements that align with his vision of a cleaner, fairer future.

Despite his considerable success, Vince retains the air of a maverick outsider. His trademark look — long hair, simple clothing, an approachable demeanor — reflects the authenticity of someone who has never lost touch with his roots. He is less the stereotypical tycoon and more the eco-warrior who happens to have reshaped an industry. That authenticity is one of his greatest strengths: people believe in him because he embodies his principles.

Dale Vince’s story is ultimately one of transformation: from traveler to trailblazer, from tinkerer with wind turbines to national figurehead for sustainability. His legacy is already profound — cleaner energy, greener sport, and a louder voice for the planet. And yet, true to his restless nature, he shows no sign of stopping. In Dale Vince, Britain has not just an industrialist, but a visionary who proves that business can be a force for good.

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49. Heartworms

The Rabbit Hole

The Dark Soundscaper

In a world overflowing with musical voices, few cut through the noise with such immediacy and conviction as Jojo Orme, better known as Heartworms. Emerging from the South London scene, Orme has crafted a project that is as strikingly personal as it is sonically adventurous, blending post-punk energy, gothic atmospheres, and sharp lyrical bite into something entirely her own. Heartworms isn’t simply a stage name; it’s a statement of intent, a vessel through which Orme channels creativity, introspection, and sheer artistic daring.
Raised in Kent before moving into London’s fertile creative landscape, Orme’s formative years were shaped by an eclectic mix of influences — literature, visual art, alternative rock, and the more experimental fringes of electronic music. This rich tapestry of inspiration has helped define her style, which balances raw urgency with moments of haunting delicacy. She has described her music as an extension of herself: sometimes dark, often restless, but always purposeful. That sense of identity has quickly set her apart in the UK’s crowded musical underground.

The Heartworms project came to wider attention through a series of electrifying live performances and releases that drew immediate critical acclaim. Signing with Speedy Wunderground, one of Britain’s most forward-thinking independent labels, Orme found the perfect home for her uncompromising vision. Her debut EP, A Comforting Notion (2023), was met with widespread praise for its intensity and originality. Songs like Consistent Dedication and Retributions of an Awful Lifecaptured a new kind of post-punk sensibility: sharp, confrontational, but layered with thought-provoking storytelling. For listeners and critics alike, it was a breath of fresh air — evidence that the next great wave of British music was already cresting.

Live, Heartworms is an experience unto itself. Jojo Orme’s commanding presence on stage has been compared to the greats of the alternative era: fierce, magnetic, and impossible to ignore. Her performances carry a theatrical edge, drawing audiences into her world with equal parts power and vulnerability. Whether in intimate clubs or on festival stages, she exudes the confidence of an artist who knows exactly who she is and what she wants to say.

Beyond her music, Orme has also become a quietly inspirational figure. She is an Army reservist, a detail that surprises many but underscores her individuality and strength of character. It is this combination of discipline and creativity, of grit and grace, that makes her such a compelling artist. Heartworms is not just another emerging musician — it is Jojo Orme’s carefully honed identity, brimming with authenticity and courage.

As Britain continues to produce some of the world’s most exciting new talent, Heartworms stands at the forefront of a generation that refuses to be pigeonholed. Boldly experimental yet deeply human, her music resonates far beyond trends, tapping into something timeless and urgent. Jojo Orme’s journey is still in its early chapters, but already Heartworms feels destined to take a permanent place in the story of modern British music.

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48. Paris Lees

The Rabbit Hole

Trailblazing Voice for Change

Paris Lees is a writer, broadcaster, and campaigner whose life and work exemplify resilience, creativity, and progress. Born in Hucknall, Nottinghamshire, she grew up in a working-class environment and faced challenges that might have silenced a less determined spirit. Instead, Paris transformed her experiences into fuel for change, emerging as one of the most inspiring and influential figures of her generation.

Her journey is as remarkable as it is moving. Coming out as transgender as a teenager, Lees faced adversity but refused to let it define her limits. Education and writing became her weapons of choice, helping her build a platform where she could tell her story and amplify the voices of others. She went on to graduate with a degree in English from Queen Mary University of London, sharpening the skills that would become the foundation of her career in journalism and literature.

Lees’ breakthrough came through fearless contributions to major publications, from The Guardian to Vogue. Her voice was fresh, articulate, and unflinching — tackling issues around gender identity, class, and social justice with both authority and compassion. Soon, she became the first openly transgender woman to appear on Question Time, a historic moment that underlined her role as a changemaker in British public life.

In 2021, she released her debut book, What It Feels Like for a Girl, a memoir that blends truth with artful storytelling. It was lauded for its originality and emotional power, hailed as a vital piece of modern literature. Beyond writing, Lees has also been a prominent figure on radio and At heart, Paris Lees is more than a media figure — she is a symbol of possibility. She has shown that the barriers of background, identity, or prejudice can be challenged and broken. Her courage to live authentically, and to succeed on her own terms, makes her not just a voice for today, but a beacon for tomorrow.

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47. Steve Richards

The Rabbit Hole

The Insightful Storyteller of Politics

Few commentators have the knack for making the complexities of politics both accessible and compelling quite like Steve Richards. A seasoned journalist, broadcaster, and author, Richards has built a career on demystifying Westminster and helping the public understand the forces shaping modern Britain. His voice is calm, measured, and deeply knowledgeable — qualities that have earned him respect across the political spectrum.

Richards began his career in print journalism, working at titles such as The Independent and The Guardian. His writing quickly stood out for its clarity and balance: never sensationalist, always rooted in analysis and perspective. Over the years, he has interviewed countless senior politicians and tracked the shifting tides of British politics with an eye that is both critical and fair.

Beyond print, Richards has become a familiar voice and face in broadcasting. On radio and television, he has been a thoughtful commentator, but it is perhaps his live shows and podcasts where his talent truly shines. His acclaimed series Rock ’n’ Roll Politics blends humour, theatre, and analysis, bringing political storytelling to audiences in a way that feels fresh and engaging. Similarly, his podcast work has found a wide following, offering accessible insight into a world often clouded by jargon and spin.

Richards is also an accomplished author, with books on prime ministers and modern political history that distil decades of observation into sharp, readable accounts. His work often highlights the human side of politics, reminding us that leaders are not just institutions, but individuals shaped by context, choice, and circumstance.

What makes Steve Richards so valuable is his ability to cut through the noise without losing the nuance. In an age of division and instant reaction, he offers perspective, depth, and even a touch of wit. His career is a celebration of the power of journalism done properly: to inform, to engage, and to connect. For those seeking to understand Britain’s political landscape, there are few guides more reliable than Steve Richards.

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46. Baroness Shami Chakrabarti

The Rabbit Hole

Champion of Liberty

Baroness Shami Chakrabarti has long been a leading voice for justice, fairness, and human rights in Britain. Born in 1969 in Harrow, London, she studied law at the London School of Economics before qualifying as a barrister. Her sharp intellect, combined with a deep commitment to equality, quickly set her apart as a formidable advocate.

Chakrabarti first entered the public eye through her role at Liberty, the civil rights organisation she joined in 2001. Just two years later, she became its Director, guiding the group through one of the most turbulent decades for civil liberties in modern British history. With the backdrop of the “War on Terror” and new security legislation, she became the public face of the fight for balance: protecting both national safety and individual freedoms. Her calm authority, coupled with her tireless campaigning, earned her widespread admiration across political divides.

During her time at Liberty, she was dubbed “the most effective public affairs lobbyist of the past 20 years” and regularly appeared on television and radio to advocate for fundamental rights. She became known for her unshakeable clarity — standing firm against overreach while reminding the public of the values that underpin democracy.

In 2016, Chakrabarti was made a life peer, joining the House of Lords as Baroness Chakrabarti of Kennington. There, she has continued her work, contributing to debates on justice, education, and equality. Her voice remains one of reason and compassion, always rooted in the belief that a fairer society benefits everyone.

Beyond politics, she has been an educator, author, and role model. Her book On Liberty (2014) is both a personal reflection and a rallying cry, reminding readers why rights matter. She has also supported countless initiatives aimed at empowering young people and widening access to justice.

Shami Chakrabarti’s career is a shining example of how determination and principle can shape the national conversation. For millions, she embodies the fight for fairness — a tireless champion of liberty in every sense.

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45. Yvette Cooper

The Rabbit Hole

A Steadfast Force in Public Life

Yvette Cooper has spent decades at the heart of British politics, combining resilience, intelligence, and compassion in her long service to the public. Born in 1969 in Inverness, she grew up in Hampshire before studying Philosophy, Politics and Economics (PPE) at Oxford, followed by a Kennedy Scholarship at Harvard. These academic foundations equipped her with both a global outlook and the tools to navigate the complexities of Westminster.

Elected as the Labour MP for Pontefract and Castleford in 1997, Cooper quickly established herself as a rising star. Her early ministerial roles demonstrated her ability to master complex briefs, and she steadily built a reputation for seriousness, empathy, and attention to detail. Over the years she has served in key cabinet positions, including Chief Secretary to the Treasury and Secretary of State for Work and Pensions.

Cooper’s parliamentary career is marked by her consistent focus on fairness, opportunity, and social justice. She has long been a voice for working people, campaigning for better support for families, children, and communities. At the same time, she has shown resilience in opposition, holding governments to account with sharp forensic questioning and clear moral purpose.

In 2024, she became Britain’s Home Secretary under Keir Starmer, taking on one of the toughest jobs in government. Her tenure was defined by a commitment to public safety alongside fairness — combining robust approaches to crime with reforms designed to protect communities and victims. In September 2025, she stepped onto the international stage as Foreign Secretary, bringing the same clarity, pragmatism, and sense of justice to Britain’s relationships abroad.

Yet Cooper’s influence extends beyond her formal roles. She is admired as one of Parliament’s most thoughtful voices, combining pragmatism with compassion. Her long-standing commitment to her Yorkshire constituency also underlines her authenticity: no matter how high she has risen, she has never lost sight of the people who first elected her.

Yvette Cooper’s career is a testament to public service as a vocation. Tireless, intelligent, and grounded, she continues to be one of the most respected figures in British political life — a true role model for perseverance and principle.

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44. Mark Gatiss

Master of Dark Delight

Mark Gatiss has carved out one of the most distinctive careers in modern British culture, flourishing as an actor, writer, producer, and all-round storyteller. Born in Sedgefield, County Durham, in 1966, he grew up with a passion for science fiction and horror, devouring Doctor Who novels and classic Gothic tales. That boyhood fascination blossomed into a creative life’s work, blending intelligence, wit, and a love for the macabre.

Gatiss first came to prominence as a member of The League of Gentlemen, the darkly comic troupe whose surreal humour and grotesque characters won a cult following in the late 1990s. The show was bold, unsettling, and hilarious in equal measure, earning a BAFTA and cementing Gatiss’s reputation as a fearless innovator. His talent for creating characters both outrageous and oddly sympathetic was unmistakable, and it remains a hallmark of his work.

As a writer and performer, Gatiss has ranged effortlessly across genres. He co-created Sherlock with Steven Moffat, reinventing Arthur Conan Doyle’s detective for a modern audience in a series that became a global phenomenon. He has also been one of the great custodians of Doctor Who, contributing scripts, acting roles, and deep knowledge of its history. His love of horror has led him to curate and present acclaimed documentaries on Gothic literature and classic ghost stories, bringing his enthusiasm to new generations of fans.
On stage and screen, Gatiss has shown equal versatility. From spine-chilling roles in A Christmas Carol and Dracula to comic turns and historical dramas, his performances are always precise and captivating. He moves seamlessly between mainstream projects and more experimental works, always enriching the cultural landscape.

What makes Gatiss truly remarkable is his ability to balance creativity with craftsmanship. He is both entertainer and educator, infusing his projects with humour, intelligence, and a deep respect for storytelling traditions. Whether conjuring laughter, fear, or intrigue, he leaves audiences richer for the experience. Mark Gatiss is not just a performer but a master of dark delight — a figure who has helped shape Britain’s cultural imagination.

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43. George Monbiot

The Conscience of the Environment

Few figures in British public life embody the spirit of conscience and conviction as powerfully as George Monbiot. Born in 1963 in London, Monbiot studied zoology at Oxford before embarking on a career as a writer and activist. From the outset, his passion was clear: to protect the natural world and to hold power to account in the face of environmental destruction.

Monbiot first gained attention as an investigative journalist, travelling to some of the world’s most fragile ecosystems and dangerous conflict zones. His reporting from the Amazon, Africa, and beyond revealed the devastating consequences of exploitation and corruption. These early adventures were chronicled in works such as Poisoned Arrows and Amazon Watershed, which blended gripping narrative with an urgent call for action.

In Britain, Monbiot became best known as a columnist for The Guardian, where his clear, uncompromising prose has inspired readers for decades. He writes with passion but also with precision, combining moral force with rigorous research. His subjects are wide-ranging — climate breakdown, rewilding, inequality, and the failures of political systems — yet his message is consistent: change is possible, but it requires courage.

Among his most influential contributions is his advocacy for rewilding, the restoration of ecosystems to their natural state. His book Feral (2013) helped to spark a movement in Britain and beyond, challenging conventional thinking about conservation. Later works, including Regenesis (2022), explored sustainable food systems and offered bold visions for how humanity might thrive without destroying the planet.

Monbiot’s personal dedication is as inspiring as his writing. He has been arrested at protests, confronted corporations, and never shied away from speaking uncomfortable truths. Yet he is no doom-monger: his voice is hopeful, practical, and deeply humane.

In George Monbiot, Britain has a public intellectual who is both fearless and visionary. His life’s work reminds us that protecting the Earth is not only an environmental duty but also a moral one. As climate change continues to define our era, his voice will remain vital — a conscience for the planet, urging us towards a greener, fairer future.

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42. Kae Tempest

The Poet of a Generation

Kae Tempest is one of Britain’s most distinctive creative voices: a poet, playwright, musician, and novelist whose work resonates with truth, rhythm, and compassion. Born in 1985 in Brockley, South London, Tempest grew up surrounded by the vibrancy and challenges of city life. Those early experiences — the people, the streets, the raw energy of London — continue to pulse through everything he creates.

Tempest began performing poetry in his teens, honing a style that combined spoken word with the urgency of hip hop. His performances soon stood out: fierce, lyrical, and brimming with empathy. By the early 2010s, he had become a major figure in Britain’s spoken word scene, winning awards and audiences with work that was as socially aware as it was artistically rich.

His albums, including Everybody Down (2014) and Let Them Eat Chaos (2016), showcased an extraordinary blend of storytelling and music. Nominated for the Mercury Prize, he was praised for crafting vivid, interconnected portraits of ordinary lives — weaving together politics, love, and survival with poetic clarity. At the same time, Tempest was flourishing as a playwright, with works like Wasted and Hopelessly Devoted demonstrating his ability to translate raw emotion into gripping drama.

As a novelist, Tempest’s The Bricks That Built the Houses (2016) extended his reach, proving his gift for narrative across yet another medium. His second novel, On Connection (2020), was part manifesto, part meditation: a profound reflection on art, empathy, and community in a very fractured age.

Beyond accolades — which include being shortlisted for the Costa Book Award and being nominated as one of Britain’s leading young poets — Kae Tempest’s greatest achievement is his authenticity. He speaks openly about identity, struggle, and hope, offering audiences not just art but solidarity.

Kae Tempest’s voice is a reminder of what art can do: it can console, provoke, and unite. Fierce yet tender, his work holds up a mirror to society while giving us the language to imagine something better.

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